Just finished the first article from Gladwell, Baby Steps. It was an article from 2000 because I was curious as to how he wrote then. I noticed less humor, although he did have some clever phrases. What he did then that he still does now is give plenty of evidence from other people. In the spaghetti video below he based his whole presentation on Howard Moskowitz, while in the Baby Steps article, he bases it on many people like Hillary Clinton and John Bruer just to name a couple.
For the next articles I'll be looking for the similar things;how he builds his authority and the kind of evidence he decides to use. I'll probably read a few more articles before starting one of his books.
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